Demand generation and buyer trust
D&S Executive Career Management
Debra Boggs, CEO
- The challenge
- The firm had grown mostly on referrals. Marketing was ad hoc and nothing was tracked. Weekly LinkedIn Live sessions raised its visibility without driving growth anyone could measure.
- The shift
- She paired every live session with a resource viewers could download, packaged her services into one named method, and began reviewing revenue and pipeline numbers with her team twice a week.
- The result
- More than 600 new leads in a year. “I thought, is this what it’s supposed to feel like? I’m shopping and leads are coming in.”
- The bigger lesson
- Attention is not demand. An audience becomes a pipeline when every piece of content gives the buyer a next step.
The keynote on this idea: The Pre-Sold Buyer: Turn Content Into Trust Before the First CallClient-reported. Read Debra’s full case study














