Each week Charles dives deep into all things business with some of the brightest and most forward thinking minds in marketing, sales, and entrepreneurship. These conversations are designed to educate, inspire and drive new growth in your business.
Growing a business is hard – and most people underestimate the amount of hard-work and strategic thinking that’s involved to grow and scale your company.
You will learn more from 10 minutes of listening to Charles than from months of research in your silo.
– Lane C
Charlie’s podcast lets you listen in on conversations of seasoned top executives and entrepreneurs. If you’re hungry to grow, this will feed you, and will make you wiser.
– Katiemomto6
I’ve always enjoyed Charles’ insight on growing a business – this podcast is no exception. It goes beyond the fluffy marketing, sales, and growth advice you may see with other podcasts or other business consultants. Charles and his guests give right into very actionable insights.
– Stephenz Beach
You can find Charles sharing sales tips, business advice, marketing ideas and more on all the major social media platforms
Comment PRESOLD below for details on my live workshop on June 17 to see how to build a consumption sequence that creates presold buyers.
AI made you faster at creating more content.
So you post more often.
Yet your pipeline stays dry.
The problem is, most people post to fill a feed.
Yet the founders closing deals right now post to build trust.
There’s a big difference.
AI can make you faster. It can`t make you trusted.
And that distinction is everything.
Comment PRESOLD below for the workshop details.
If your deals aren’t closing right now, don’t be quick to blame your salesperson.
Before 2020, sales and marketing could operate in separate lanes.
Marketing generated leads. Sales converted them.
That model is broken.
Today`s buyer researches, explores and evaluates long before they ever get on a call.
By the time they talk to your rep, they`ve already made up their mind.
The companies closing deals consistently right now have a unified system where marketing presells prospects before sales ever enters the conversation.
So prospects show up ready to buy.
If you don`t want to operate off an old playbook, follow for strategies that drive sales.
Comment SIGNAL if you want to know how to identify your warmest prospects on your email list and what to say when you reach out to them. I’ll send you a quick guide.
Yesterday I watched a room of founders grade their own marketing. One number told the whole story.
We ran a strategy session for our Board of Directors and Launchpad members. Everyone scored their content on six things. Then we compared notes.
The pattern was unanimous. Score 20 or higher, and leads and sales show up consistently. Most of these same founders were under 12 just three months ago. Stuck. Chasing. Closing cold.
Here’s the shift. You don’t win the sale on the call anymore. You win it before. The strongest deal is the one where the buyer already answered the problem for themselves.
It comes down to temperature. Never try to close a cold lead. You warm it first, with content that does the work.
I built that six-point test into the carousel. Score yourself 1 to 5 on each. Be honest. Add it up out of 30.
Then find your lowest number. That’s the hole your leads are falling through.
Comment “PRESOLD” if you’d like details on our 2-hour training on building a presold buyer.
Comment WARM if you want to know how to create familiarity with potential prospects before sending your first outbound message. I’ll send you the checklist for boosting responses.
If you’re not seeing the replies you want from your cold outreach, the issue likely isn’t your message or offer.
The problem is that you’re a stranger.
Those companies winning at outbound right now create familiarity before doing any outreach.
This simple step of pre-heating your prospects is the secret to getting more responses on your outreach.
Comment WARM below!
Comment WARM if you want to know how to create familiarity with potential prospects before sending your first outbound message. I’ll send you the checklist for boosting responses.
If you’re not seeing the replies you want from your cold outreach, the issue likely isn’t your message or offer.
The problem is that you’re a stranger.
Those companies winning at outbound right now create familiarity before doing any outreach.
This simple step of pre-heating your prospects is the secret to getting more responses on your outreach.
Comment WARM below!
Can your business run without you for two weeks WITHOUT you having to touch it? If the answer is no, you don’t really own a business. You ARE the business.
Here’s what it’s costing you: your health, relationships, ability to think strategically, and ironically… growth. So, look at your calendar from last week and count how many hours you spent on tasks ONLY you could do. It’s probably less than 10 hours. Everything else? Your escape route.
Follow me, we’re breaking you free from the founder’s trap! 👇
What part of your business would CRUMBLE without your input? Let’s get real in the comments…
Word of mouth and referrals are not a growth strategy - you need a strategy for generating leads and sales that is scalable.
A strategy that creates, captures and nurtures demand.
If you want to know what that looks like for your business, comment DEMAND and I’ll send it to you.
